I absolutely loved working on Pembe and exploring their world of self-acceptance and self-expression! As this was Blueprint's first Pembe collection, I wanted to keep the design classic, using a soft palette of mint green, lilac and dusky pink, alongside simple colour blocking, recognisable poses and playful icons. I also incorporated positive affirmations on each product, and leant into plush and soft touch finishes, to emphasise the uplifting, warm and self-loving spirit of the brand.

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Project included:

• Creating initial patterns, compositions and colour palette

• Designing and visualising products

• Artworking products

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