Heroes of Childhood is Studio 100's nostalgic transportation back to the '70s and '80s! Working with Sophie (SBC), I worked on creating a lock up for the nostalgic direction of the brand. The design is inspired by retro VHS tapes, using a bold and classic colour palette that will appeal to all ages. The use of the fonts is also reminiscent of the easier days of watching Heidi and Maya the Bee after school.

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Project included:

• Creating bold typography

• Referring back to VHS tapes and their classic look, and how to blend them with modernity

• Designing a grunge '90s-esque background

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