Pretty in Pink is a Hello Kitty stationery and giftware range I designed for Blueprint Collections, inspired by Kitty's timeless and classic charm. I was briefed to create something simple yet effective, and so I focused on recognisable Hello Kitty poses and icons, such as her bow, apple and milk bottle, and brought it to life in a timeless pink and red colour palette. Adding boucle finishes and holographic foil to the product modernised it for a Gen Z target audience.

​

Project included:

• Creating initial patterns, compositions and colour palette

• Designing and visualising products

• Artworking products

​